NewcastleGateshead Initiative are seeking support from a creative agency to develop the creative approach for a new tourism product that is currently under development. The product is a 300-mile touring route that stretches from Hertfordshire to Northumberland that roughly follows the line of the A1. It is being developed for German visitors and will be promoted in that country in early 2019.
Tender deadline and outline of project timetable
Tender deadline: 25 May 5pm
Interviews/presentations for shortlisted agencies: w/b 28 May in York or Newark
Contract award: 1 June
Kick-off meeting: 4 June London
Concepts ready for testing in market: 20 June
In market testing: w/c 25 June
Route name and narrative finalised: Friday 6 July
Creative framework and toolkit complete: Friday 27 July.
Our budget for this brief is £25,000 exclusive of VAT.
Please send your response by 25 May 2018, by 5pm, to:
Melanie Sensicle, Project Director