Creative Brief East of England Touring Route: From London to Northumberland

NewcastleGateshead Initiative are seeking support from a creative agency to develop the creative approach for a new tourism product that is currently under development. The product is a 300-mile touring route that stretches from Hertfordshire to Northumberland that roughly follows the line of the A1.  It is being developed for German visitors and will be promoted in that country in early 2019.

Tender deadline and outline of project timetable

Tender deadline: 25 May 5pm

Interviews/presentations for shortlisted agencies: w/b 28 May in York or Newark

Contract award: 1 June

Kick-off meeting: 4 June London

Concepts ready for testing in market: 20 June

In market testing: w/c 25 June

Route name and narrative finalised: Friday 6 July

Creative framework and toolkit complete: Friday 27 July.


Our budget for this brief is £25,000 exclusive of VAT.


Please send your response by 25 May 2018, by 5pm, to:

Melanie Sensicle, Project Director