The focus of all activity is economic growth; the organisation works to change perceptions and create positive profile in order to attract visitors, major conferences and events, students, new investment and jobs.

Established in 2000, NewcastleGateshead Initiative is a public-private partnership supported by Gateshead Council, Newcastle City Council, and over 170 private sector partner organisations across North East England. Over the past 20 years, the organisation has established a strong track record of successful delivery and as a result has grown both its partnership base and portfolio of work – all with the aim of creating a supportive environment for wider economic development.

Key areas of activity include

  • Our marketing and communications team promotes and positions NewcastleGateshead as a vibrant destination, through targeted campaigns nationally and internationally which help to attract leisure and business visitors and new investment to the area.
  • Our inward investment team helps businesses locate, expand and flourish, providing a range of services to attract and secure new investment and jobs for the city.
  • Our convention bureau provides a ‘one stop shop’ offering free, impartial and unbiased advice and unrivalled local knowledge; it’s the ‘official’ point of contact for all conference organisers.
  • Our leisure tourism team provides insight and direction for the development of our tourism industry and advice and information for visitors to the destination.

Be Part of It

Everything we do is driven towards delivering economic benefit for the people, institutions and business of our ‘twin cities’.

We love to work with organisations who share our vision, organisations who recognise the vital importance of collaboration and partnership and who want to play an integral role in boosting the profile of our place.

To deliver mutual benefits for our partners and the destination as a whole, we believe it’s essential that partnership is a two-way, interactive and proactive process. Our partnership charter sets out how we like to work and we’ll happily sign on the dotted line with partners who can bring their energy and commitment to the table.

Read our partnership charter.