The focus of all activity is economic growth; the organisation works to change perceptions and create positive profile in order to attract visitors, major conferences and events, students, new investment and jobs.

Established in 2000, NewcastleGateshead Initiative is a public-private partnership supported by Gateshead Council, Newcastle City Council, and over 170 private sector partner organisations across North East England. Over the past 20 years, the organisation has established a strong track record of successful delivery and as a result has grown both its partnership base and portfolio of work – all with the aim of creating a supportive environment for wider economic development.

Key areas of activity include

  • Our marketing and communications team promotes and positions NewcastleGateshead as a vibrant destination, through targeted campaigns nationally and internationally which help to attract leisure and business visitors and new investment to the area.
  • Our inward investment team helps businesses locate, expand and flourish, providing a range of services to attract and secure new investment and jobs for the city.
  • Our convention bureau provides a ‘one stop shop’ offering free, impartial and unbiased advice and unrivalled local knowledge; it’s the ‘official’ point of contact for all conference organisers.
  • Our leisure tourism team provides insight and direction for the development of our tourism industry and advice and information for visitors to the destination.

Be Part of It

We love to work with organisations that share our vision and recognise the vital importance of collaboration and partnership in boosting the prosperity and profile of our place.

We work with a diverse range of organisations across NewcastleGateshead and wider North East England, from retailers to property developers, hotels to training providers, cultural institutions to leading law firms and many, many more.

If you are interested in becoming a partner of NewcastleGateshead Initiative or would like more information, please contact us at