Driving Place Based Innovation – Transforming the North East’s Visitor Economy

Our Driving Place Based Innovation podcast offers insight into how some of the world’s most popular visitor destinations have used innovative solutions to make a real impact on the visitor experience.

Each podcast will feature an organisation from the North East, including The Alnwick Garden and Tyne and Wear Archives and Museums, as well as global industry experts, offering their tips and advice on a range of topics from digital innovation to making use of data and collaboration. 

This podcast series is about offering carefully chosen perspectives, which bring in different viewpoints on how technology and purpose can come together to create growth, accessibility and inclusivity. Tourism is a sector which transcends both the wider economy and much of society. By hearing from a range of experts in the field coming from around the world, this gives us the opportunity to consider how we can further deliver on our ambition in seeking inspiration near and far.

Nick Hall, Founder & CEO, Digital Tourism Think Tank 

Listen on Apple Podcasts

Episodes released to date:

Listen on Spotify


The Driving Place Based Innovation podcast series is produced by NewcastleGateshead Initiative in partnership with Digital Tourism Think Tank.

The podcast is part of the Hospitality Innovation Tourism Supply (HITS) programme which provides targeted support, learning resources and grant funding to businesses in Northumberland, Newcastle and North Tyneside to help make their ideas a reality. The programme is funded by North of Tyne Combined Authority and delivered by NewcastleGateshead Initiative, Food and Drink North East and NBSL.

Find out more about HITS

HITS delivery partners