COVID-19 Supporting our Tourism Industry

This page outlines our latest projects and activities as well as the latest advice and information from partners such as VisitBritain and Tourism Alliance.

We would like to hear from you so that we can feedback to VisitBritain and government regarding what is happening in our region. Please email to let us know how COVID-19 is affecting your business.

Where can I find national and international tourism and travel sector information and advice?

Latest government news (11/05/20): Our Plan to Rebuild: The Government’s COVID_19 recovery strategy
Parts particularly relevant to tourism can be found on pages 29 (international borders) and 31 (phase 3).

VisitBritain has a dedicated news and updates page for all those working in the sector.

VisitEngland’s Business Advice Hub features a dedicated section containing the support available to tourism businesses during the COVID-19 pandemic, from funding to guidance on mental health.

Most of my the staff in my organisation are furloughed, how can I help them use this time to learn skills that will benefit my business when we reopen?

NGI has been coordinating a project with Gateshead College and Newcastle College, who have pulled together a set of tourism online training resources which anyone can access, completely free. There is a wide variety of courses on offer, from infection control and mental health awareness to digital marketing and IT.


How can I access the latest thinking around the current challenges faced by the tourism industry in the North East?

The tourism industry has been one of the worst affected by current challenges and is now looking at what a ‘new normal’ might look like. Our ‘Adapting and Innovating in 2020’ webinars series continues to explore and discuss the challenges and potential opportunities for the industry.


How can I promote our virtual / alternative offer during the Coronavirus outbreak?

At NGI, we are working hard to keep all of our information up to date on our leisure tourism website, and we are grateful to you all for notifying us of changes, cancellations and new ways of operating when it’s time to reopen.

However, we are also very keen to hear about any new, alternative or remote activities that your organisation might be offering. Please email our Digital Content Manager, Hannah Lambert with any information and we will do our best to promote it as part of our day-to-day communications activity.


Where can I find out about consumer sentiment and concerns regarding reopening?

The ALVA attractions recovery tracker and BVA-BDRC weekly research briefings are both useful resources for consumer sentiment and potential barriers to visiting once the tourism industry reopens.

ALVA attractions recover tracker wave 1
ALVA attractions recovery tracker wave 2
BVA-BDRC briefings are available from their website.


What’s the latest advice for accommodation providers?

The Government has a dedicated page for all providers of hotel and other accommodation types. There is also a published letter from the Minister for Local Government and Homelessness, Luke Hall, to hotel chief executives regarding the exemption for hotels, hostels and B&Bs to open so as to offer accommodation to support key workers and vulnerable people.


Is there any guidance for charities?

Charity-specific information is available on the government website.



Check out our COVID-19 Business Resources page for the most useful COVID-19 resources we’ve seen (webinars, blogs, guides etc), alongside our own content which is designed to help our partner organisations and other businesses across North East England.


Supporting Businesses:

Check out our COVID-19 Supporting Businesses page for a summary of initiatives being established to help support businesses and employers who are affected by COVID-19.