Newcastle Ambassador Programme

Our Newcastle is a great city, one that never stands still. It is a city that has a story to share with the world, and we want you to help us do this.

The people of Newcastle are passionate about the place they call home and the Newcastle Ambassador Programme will give them the tools to spread the word about our great city.

Our Newcastle Ambassadors include some of the city’s most influential voices – they have a global reach and strong national and international networks across the public, private and third sectors. They raise the profile of Newcastle by using or adapting our materials in their own activity at key opportunities.

Our aim is to encourage inward investment, stimulate local pride and attract and retain talent in Newcastle. Together we can promote Our Newcastle.

We think that great opportunities should be shared and the Newcastle Ambassador toolkit provides inspiring, consistent and impacting messaging and materials which are free to use for anyone to profile and promote Newcastle.

Together we can promote Newcastle as a place to believe in, to love and to be proud of.


We have a toolkit of narratives, films, fact sheets and images to share with you so you can tell our story to the world. While our website is down for maintenance, you can request these by emailing Finlay Magowan, Media & PR Manager at NewcastleGateshead Initiative – finlay.magowan@ngi.org.uk.