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In partnership with Eldon Square and TransPennine Express we have launched a new marketing campaign to attract UK visitors to staycation in Newcastle and Gateshead this autumn and winter.

We’re promoting Newcastle and Gateshead as the perfect autumn and winter city break destination to audiences in Leeds, Manchester, York, and Edinburgh – and we need your help!

By helping us to amplify this campaign we can reach more audiences, create a unified voice and drive more visitors to Newcastle and Gateshead.

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Campaign toolkit

From shared assets, campaign theme, content and key messages, we’ve made it easy for you to get involved.
Download

Who we are targeting and why

This multi-channel campaign will use various tactics to target UK experience seekers and city breakers aged 35-55 within a 2.5-hour drive time. The campaign aims to:  

  • Boost weekend visitor numbers.
  • Extend visitor season from October through January. 
  • Position Newcastle and Gateshead as a compelling city break destination. 
  • Attract short-break bookers (minimum two-night stays). 
  • Drive higher-spend visitors to the region. 

Campaign theme

The campaign creative focuses on the concept ‘REAL’. It’s all about creating authentic experiences for visitors and creating a genuine connection. The message isn’t just about the historic architecture, cultural offer and attractions–  it reflects the warmth and authenticity of local people.

  • REAL cosy escapes and real winter magic 
  • REAL atmosphere, real global cuisine, real finds 
  • REAL festive moments and real traditions 

Access our campaign assets

Share the real NewcastleGateshead festive spirit this winter by accessing campaign imagery, video and templates, or browse the gallery below.
Download

How to get Involved:

Share our content

Download ready-made graphics from our asset hub to share with your audiences. As well as share our brand-new campaign video.

Repost content from our social media channels and if you are out and about enjoying Newcastle and Gateshead make sure you tag us! #RealNewcastleGateshead

Facebook: NewcastleGateshead
Instagram: @mykindoftoon
TikTok: newcastlegateshead

Use our campaign theme “REAL” in your own communications

Use the campaign voice in your own marketing and communications. Find out more by downloading our campaign toolkit, which provides examples on key messages and themes.

Share the campaign page

Share our call to action in your social media posts, emails and on your websites:

Be inspired and plan your weekend now at: newcastlegateshead.com/autumnwinter

Work with us on a media visit

Get in touch with our team at partnership@ngi.org.uk if you would like to be part of a media or influencer visit as part of the campaign.

Submit Your Autumn & Winter Offers

We’re inviting partners to share their autumn and winter offers to help us showcase the incredible value and experiences NewcastleGateshead has to offer during the cooler months. From short break packages and dining deals to festive experiences, retail promotions, and seasonal perks – we want to highlight what makes our destination so inviting this time of year.

Our seasonal campaign will inspire visitors to plan a getaway or a day out in NewcastleGateshead, focusing on great value, memorable experiences, and local charm. By featuring your offer, we can encourage more bookings and visits through newcastlegateshead.com.

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How can I submit an offer?

We welcome submissions from:

  • Hotels, visitor attractions, restaurants, bars, hospitality venues, retailers and leisure and wellbeing businesses
  • Offers should run between 1 October 2025 and 31 January 2026
  • Promotions must provide clear value to visitors — please include all relevant terms and conditions
  • Any exclusion dates (e.g. Christmas or New Year) must be clearly stated
  • Please ensure your listing and offer details remain accurate and updated throughout the campaign

How to get involved

Please express your interest to partnership@ngi.org.uk
NGI will share a form to complete and will feature suitable offers across our seasonal marketing activity and promotional channels
Email us

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