Søstrene Grene signs at Metrocentre bringing a unique shopping experience to Gateshead

The Metrocentre Partnership is pleased to announce the signing of Danish lifestyle brand, Søstrene Grene, which is set to open its doors this Autumn at Metrocentre, Gateshead.

The new store will occupy a 5,000 sq ft unit located in the lower Green Mall and will introduce a new and unique shopping experience to the centre.

Known for its responsibly sourced products and thoroughly curated collections, Søstrene Grene offers affordable home décor, furniture, craft items and gift ideas – all inspired by the Danish way of living. 

The addition of Søstrene Grene strengthens the Metrocentre’s growing home and lifestyle retail offering, joining established brands such as Next and ProCook. 

Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre, commented: “We’re thrilled to welcome Søstrene Grene to Metrocentre. Securing this exciting and much-loved international brand reflects our ongoing commitment to enhancing our home and lifestyle retailers. We believe the distinctive aesthetic and high-quality affordable product offering will resonate strongly with our shoppers. We’re confident that Søstrene Grene will quickly become a firm favourite among our shoppers and look forward to seeing it thrive at Metrocentre.” 

Mikkel Grene, co-owner and Group CEO of Søstrene Grene added: “We are delighted to be opening a store at the Metrocentre and further solidifying our presence in Newcastle. We opened a store in Newcastle last year and have been warmly welcomed by the local customers who have shown great interest in our products which are inspired by Danish design tradition – at affordable prices. So, we are very much looking forward to being able to invite even more customers to explore the wonderful world of Søstrene Grene.”

The new store forms part of Søstrene Grene’s ambitious expansion plans to open 100 stores across the UK by 2027.