Pneuma Group announces strategic acquisition of Parkers Chauffeurs, establishing Pneuma Automotive Group and accelerating expansion into the USA

Pneuma Group has announced the acquisition of Parkers Chauffeurs, he North East’s award-winning luxury chauffeur company. This significant milestone marks the official formation of Pneuma Automotive Group, Pneuma’s fourth divisional pillar alongside Property, Hospitality, and Games, representing a pivotal step in the group’s ambitious expansion plans across Europe and the United States.

Founded in 1997, Parkers Chauffeurs is renowned for its exceptional fleet and outstanding reputation for premium service and customer experience. By incorporating Parkers into its portfolio, Pneuma Group advances a shared vision of delivering high-quality experiences and creating lasting value for clients both in the UK and internationally.

Laurence Beck, former Managing Director of Parkers Chauffeurs, commented: “Joining Pneuma Group marks an exciting new chapter for Parkers and our team. This acquisition not only strengthens our commitment to delivering exceptional service across the North East, but also opens new avenues for innovation, growth, and international expansion as I take on my new role as Divisional Director of Pneuma Automotive Group. We are proud to become part of a group that invests in local talent and champions business excellence, and we look forward to elevating standards in luxury transport together.”

The acquisition further strengthens Pneuma Group’s presence in the North East, a region central to the group’s growth strategy. Recently named one of the top 250 businesses in the North East by North East Times in recognition of its commercial success and role in driving regional growth, Pneuma highlights the strategic importance of adding Parkers Chauffeurs to its expanding portfolio.

Steve Brooke, CEO of Pneuma Group, added: “The acquisition of Parkers Chauffeurs builds on the excellent progress Pneuma has made since its formation in 2023 and accelerates our international expansion strategy. It demonstrates our commitment to investing in high-growth companies that strengthen our portfolio and deliver economic benefits to the communities we serve. The formation of Pneuma Automotive Group will enable new employment opportunities and support our expansion into the US market, where we’re seeing increased demand.”