Newcastle Red Bulls announce an updated management structure

Newcastle Red Bulls are making several changes to the management structure to reflect the club’s deep and lasting commitment to developing local rugby talent through a strengthened academy program, delivering a world class fan experience and achieving sporting excellence for years to come.

The current Director of Rugby, Steve Diamond, is today stepping down from his position. Everyone at Newcastle Red Bulls would like to thank Steve Diamond for his passion, contribution and guidance, which have been instrumental in supporting the club throughout this important transition.

From 1 November, Rugby operations of the club will be led by Neil McIlroy, who will join the Newcastle Red Bulls as Sporting General Manager, responsible for overseeing all rugby management activities within the Club. McIlroy brings a strong track record of driving competitive excellence, most recently as Sporting Director at the Catalan Dragons and General Manager ASM Clermont.

Alan Dickens, senior coach of Newcastle Red Bulls since 2024, will take on the role of Head Coach, reporting directly to McIlroy.

John Fletcher, the current Head of Pathways at SRU and previous Head of England Under 18s will join Newcastle Red Bulls as Academy and Pathways Director from 1 December. The development of local talent into world class players is a priority for the club and this position will see Fletcher focus on building a high-performing academy team and driving player and coach development across the region.

The club is also pleased to announce that Jonny Petrie will take up the position of Managing Director from 6 October. Petrie will be responsible for the long-term off-field success of the Newcastle Red Bulls, bringing a wealth of experience from his time as CEO of Ulster Rugby and as Managing Director of Edinburgh Rugby.