Metrocentre launches uplifting mental health initiative
11th July 2025
Visitors to Metrocentre this summer are invited to discover unexpected moments of calm and inspiration thanks to a powerful new poetry installation in the blue mall.
In partnership with The Poetry Project — a global mental health initiative created by UK writer James McInerney — Metrocentre has transformed a high-footfall staircase in the Blue Mall with thought-provoking, uplifting verses designed to encourage positivity, mindfulness, and kindness.
The Poetry Project is known worldwide for bringing poetry out of books and into public spaces, making it accessible to everyone, everywhere. Perhaps most famously, its verses have appeared throughout the London Underground network, offering commuters unexpected moments of connection and reflection on their daily journeys. From busy city streets to public transport systems across the globe, these simple yet powerful words have inspired millions to pause and breathe.
By bringing these words to Metrocentre, the project aims to create a pause in the bustle of the day, inviting visitors to “go with the flow,” “embrace the things that scare you,” and take a moment for themselves.
James McInerney, Founder of The Poetry Project said: “The aim of the project has always been to meet people where they are – in the middle of everyday life – and gently remind them that they are not alone. Partnering with Metrocentre allows us to continue that mission by placing poetry in a space where shoppers pass through every day. Even just one line can shift a mindset, spark reflection, or offer comfort – and that’s what The Poetry Project is all about.”
This is the second time Metrocentre has partnered with The Poetry Project, following a successful exhibition in 2022 that drew praise for its gentle but impactful approach.
Gavin Prior, Centre Director at Metrocentre, commented: “At Metrocentre, we’re passionate about creating meaningful experiences that support the wellbeing of our visitors and our wider community. We wanted to create a calm, uplifting moment — right in the heart of the centre — where people can pause, breathe, and feel uplifted.”
The Poetry Project installation is free for all visitors and will be on display throughout the summer.