Local creative media specialists join NGI as partners

North East creative media specialists The Bigger Picture Agency Ltd have announced their new status as a Corporate Partner of NewcastleGateshead Initiative (NGI), further strengthening a seven-year long collaborative relationship dedicated to showcasing the region on both national and international stages.

The Bigger Picture have worked with NGI on numerous destination campaigns in recent years, including the high-profile ‘28 Years Later’ hype campaign delivered in partnership with VisitBritain, generating significant buzz and visibility for the region.

Angela Carrington, Managing Director of The Bigger Picture, said:

“We’re delighted to cement this relationship by becoming a corporate partner of NewcastleGateshead Initiative. As a creative media agency headquartered in the region, we’re passionate about the promotion of the North East in everything we do.

Our shared vision will not only help to raise the profile of the region through the work that we produce, but in a way that everybody thrives. We champion talent in the North East and currently employ four NE graduates in full-time positions. Our ambition is to scale our business as the region prospers; helping to create, retain and train new talent.

The new partnership reflects a mutual commitment to promoting the North East as a vibrant destination for business, tourism, and cultural development.

Kelly Gleadow, Direction of Communications, NewcastleGateshead Initiative said:

“It is great news that the Bigger Picture are officially joining our 160-strong partnership network. The team at the Bigger Picture share our passion and ambition for the region, having already worked with us on various high-profile projects over the years.

“I look forward to collaborating with the team on new initiatives and campaigns, working together to profile region to the world and create opportunity for all.”