Korean Beauty brand PURESEOUL set to open its first North East store at Eldon Square

Eldon Square, Newcastle’s premier retail destination, is set to welcome Korean beauty brand PURESEOUL as the brand opens its first stand-alone store in the North East. Known as “The home of K-Beauty”, PURESEOUL will take up a 3,796 sq. ft space located on Blackett Bridge, when it opens this winter.

Helen Cowie, Centre Director at Eldon Square said: “We’re delighted to welcome PURESEOUL to Eldon Square, bringing Korean beauty to the heart of Newcastle. The brand’s arrival adds something truly unique to our mix of stores, and we know it will be a big hit with beauty lovers across the North East.”