From Hoult’s Yard to Household Names: Full Circle Brew Co lands national supermarket listings

Newcastle’s Full Circle Brew Co, a multi-award-winning craft brewery known for its bold beers and bolder branding, has secured national listings in six UK supermarket chains.

Fans of Full Circle, which has developed a cult following in the craft beer sector since its launch in December 2019, can now find its beers on shelves in Asda, Sainsbury’s, Tesco, Co-op, M&S and Morrisons.

Best-sellers Looper IPA and Repeater Session IPA are now each listed in most of the supermarkets, alongside supermarket-exclusive brews like the brilliantly named Wacky Waving Inflatable Arm Flailing Tube Man DIPA (Sainsbury’s), Mixtape DIPA (Tesco) and a bespoke Double IPA for Asda. Full Circle has also confirmed a seasonal rotation with Co-op, with four different beers – including Lunar Lander and Asteroids – rotating every three months.

It’s a major milestone for a brewery that’s fast becoming one of the UK’s most influential craft producers. Full Circle recently claimed the title of Best National Double IPA from SIBA for its 2024 Dooper DIPA, while Looper IPA has won gold at SIBA BeerX (2022 & 2024), Asia Beer Awards (2023) and FHA Beer Awards (2024).

While the off-trade presence grows, Full Circle continues to thrive in the on-trade, with its beers pouring in pubs and bars across the North East and beyond – national listings include Mitchells & Butlers, Nicholsons Pubs and Stonegate venues. Full Circle beers are available to the trade in both keg and can formats.

Founder, Ben Cleary, commented: “Looper is our pride and joy, and it’s so exciting to see it land on supermarket shelves while Repeater is our go-to everyday IPA. I genuinely believe Looper is the best IPA in the UK – and clearly, both buyers and consumers agree.

“Supermarkets are leaning into independent craft more than ever, and we’re proud to be flying the flag for Newcastle. Provenance and quality matter and craft drinkers want something real. These listings will help us reach even more customers, while reinforcing our brand in the on-trade.”

Full Circle Brew Co operates from Hoult’s Yard in Newcastle and now employs 22 staff, producing around 10,000 hectolitres per year – or over 36,000 pints a week. Its beers are also listed with Moonpig, poured at Newcastle Airport and exported to 10 countries, including France, Italy, Denmark, Spain, Japan and Singapore.

Available in Supermarkets:

ASDA

1. Looper IPA 6.4% – 440ml

2. ASDA x FCBC DIPA 8.2% – 440ml

3. Fun House Cold IPA 6.5% – 440ml

4. Looper IPA 6.4% – 4x330ml

5. Repeater Session IPA 4.2% – 4x330ml

Sainsbury’s

1. Looper IPA 6.4% – 440ml

2. Repeater Session IPA 4.2% – 440ml

3. Wacky Waving Inflatable Arm Flailing Tube Man DIPA 8% – 440ml

Tesco

1. Looper IPA 6.4% – 440ml

2. Mixtape DIPA 8.4% – 440ml

M&S

Repeater Session IPA 4.2% – 440ml

Morrisions

Looper IPA 6.4% – 440ml

Coop

Four seasonal beers on seasonal three monthly rotation: Lunar Lander (Lemondrop Pale), Space Race (NZ IPA), Star Raider (Cold IPA), Asteroids (West Cost IPA)