Double whammy for Metrocentre with Superdrug upsize and signing of Søstrene Grene

Metrocentre has announced that Superdrug will be upsizing its store at the top five super regional mall, Metrocentre, making it the largest in the region. This move continues to highlight Metrocentre’s strength in bringing the latest store concepts to the region, and coincides with the recent signing of Søstrene Grene set to arrive later this year.

Superdrug will be upsizing its unit in Red Mall to 10,000 sq ft, a 31% increase from its previous space, representing a sign of further commitment to the leading destination in the North East. The new space will incorporate the brand’s latest fit-out, including treatment studios and cosmetic services, with enhanced signage, flooring, ceiling tiles, and energy-efficient LED lighting. Its enlarged presence in Red Mall creates a wellness anchor alongside key brands such as Zara, Flannels, River Island, and upcoming arrivals, Stradivarius and Urban Outfitters.

In Lower Green Mall, Søstrene Grene has signed for a 5,000 sq ft unit opposite Next, delivering a new and unique shopping experience to the centre. Known for its focus on natural materials and curated collections, Søstrene Grene offers affordable home décor, furniture, craft items and gift ideas to a range of visitors, all inspired by the Danish way of living. This new addition will strengthen Green Mall’s best of the high street tenant mix, joining the likes of ProCook, Clarks, and Holland & Barrett.

Gavin Prior, Centre Director at Metrocentre, said: “It’s fantastic to see leading brands choosing to grow their presence at Metrocentre. Superdrug’s expansion will bring even more choice and services for our visitors, enhancing the overall experience for our customers. The arrival of Søstrene Grene adds something completely new to our offer, introducing a distinctive concept we know will resonate with a wide range of shoppers. We’re proud to welcome new concepts while also helping existing brands evolve within the centre. These investments not only reflect the confidence retailers have in Metrocentre, but also support our commitment to creating a destination that continues to evolve.” 

Mikkel Grene, co-owner and Group CEO of Søstrene Grene, added: “Metrocentre is a strategically important centre to be part of further strengthening our presence in the region and making it a natural fit for our growing UK portfolio. This new space will enable us to serve an even broader customer base and expand our presence in the region, whilst complementing the lovely line-up of brands already calling Metrocentre home.”

This follows the latest set of brand investments at Metrocentre, including Boots, which refreshed its existing 40,000 sq ft unit, as well as Kuoni, Muffin Break, and a store debut for Clinton’s new format as it begins to roll out across the UK.