SOL DE JANEIRO x SEPHORA UK pop-up tour to launch Body Badalada at Metrocentre
27th June 2025
Sol de Janeiro, the award-winning beauty brand known for turning body care into self-celebration, announces the launch of Body Badalada™ Vitamin-Infused Lotion, a ‘First At’ Sephora global exclusive and a brand-defining milestone. Portuguese slang for ‘the hottest thing’, Body Badalada™ represents a new generation of body lotion: weightless, high-performance, and rooted in sensory impact. It delivers 24-hour hydration without heaviness, redefining body care as more than scent alone.
UK BADALADA ROADSHOW POP-UP EXPERIENCE
To mark the UK launch of Body Badalada™, Sol de Janeiro are activating a bold, immersive pop-up series across key cities, bringing the brand’s signature energy and sensory experience directly to British consumers. The Badalada Roadshow will appear at Metrocentre between 26– 29 June.
During the event, guests can explore a fully immersive brand world including, photo moments, exclusive samples, a product experience zone, and fragrance consultation carts – designed to reflect the vibrant joy of Brazilian street culture and Sol de Janeiro’s signature rituals.
Priya Venkatesh, Global Chief Merchandising Officer at Sephora, said: “At Sephora, we have a unique culture of partnering with the most creative and inspiring brands to bring the best of beauty to our 74 million loyal customers across the world. We are very excited to introduce Body Badalada by Sol de Janeiro, a defining milestone for our historical collaboration and in the brand journey. From their earlier days on our shelves to this global exclusive, they’ve shown what’s possible when a brand leads with heart, creativity and innovation. Badalada delivers all of that and more.”
Gavin Prior, Centre Director at Metrocentre, added: “This is going to be an excellent event for our visitors and we’re delighted that Sol de Janeiro has chosen Sephora at Metrocentre as their venue in the North East to host their immersive pop-up series.”
Sol de Janeiro Body Badalada™ Vitamin-Infused Lotion, 400ml, £32, exclusive to Sephora