NewcastleGateshead Convention Bureau is encouraging partners and stakeholders to get behind a new campaign to bring business events back to the region.
#ItsTyneToMeetAgain will launch in September to engage and inspire audiences, and build confidence to encourage enquiry generation ahead of business events restarting in October.
Now that the Government has given the green light for business events to resume from 1 October, activity must increase to support the meetings, conferences, exhibitions and events industry.
The social media led campaign is designed to promote the very best of North East England and its venues, hotels and event support providers and to give confidence that business events can take place safely again.
A key part of the campaign is user generated video and image content created by partners to show that the industry is safe and adapting to relevant government guidelines. Partners are encouraged to share relevant content with NewcastleGateshead Convention Bureau, as well as broadcasting it on their own channels.
NewcastleGateshead Convention Bureau is urging the whole business events community to support the campaign which is targeted at event planners, agents and professional conference organisers.
Paul Szomoru, Director of Business Event at NewcastleGateshead Convention Bureau, said: “This campaign is the business events community of NewcastleGateshead and North East England coming together, generating new content and using our collective channels to have the biggest impact possible. Although business events can resume from 1 October, conferences, meetings and exhibitions will not start taking place again straight away – business events plan many months, sometimes years in advance. Recovery is going to take time, so we need to build confidence and show that we are ready to welcome back business events safely, and that we want to work with organisers to ensure their events are a success. We’re encouraging everyone within the industry to get involved and be part of this collective effort.”
If you are interested in being involved with the campaign, please read the PDF documents below and then e-mail Paul.Szomoru@ngi.org.uk