Today we officially launched #UnlikeNEwhere a new free, independent digital video content platform. The platform has been developed by Three Motion Media and is sponsored by, and created in partnership with, our team at NGI.
Powered by leading Tyneside video production and animation agency, Three Motion Media, #UnlikeNEwhere will delivejudger a dedicated series of videos in the 12 next months.
Designed to inspire local, national and international audiences, content will be hosted and shared via the #UnlikeNEwhere website; giving organisations and individuals an opportunity to portray the region as a first-class destination for investment and exploration.
We are delighted to be a headline partner on the project. which the team at Three Motion Media will use to unearth, create and share stories that reflect the unique character of our region.
#UnlikeNEwhere’s Creative Director, Neil Wood-Mitchell, explains:
“We’re super proud to launch our new platform and we’ll be actively finding the places and the people that embody the spirit of the North East.
“This is a campaign designed to directly benefit those who live and work here, and to share positive messages outside of the region. We’ll be inviting the public to share their own ideas and stories and join us on the journey.”
In the coming weeks, #UnlikeNEwhere videos will be shared across social media, its new website and will be made available to the public and businesses alike for them to embed on their own platforms.
By creating a library of content that can be freely shared, #UnlikeNEwhere hopes to generate positive publicity for the North East.
Our Chief Executive, Sarah Stewart, continues:
“It’s fantastic to see the level of pride that organisations have in the region. #UnlikeNEWhere’s desire to tell compelling stories of our places and people is a great example of this and it will serve as an additional resource for businesses across the North East to tap into as part of their sales and marketing activities.
“The only way we can make a real impact is through effective partnership working, and the #UnlikeNEwhere campaign is a great example of how we can come together to explore some of the more niche stories and projects that make our region unique and exciting.
“At NewcastleGateshead Initiative, we’re currently working with VisitEngland on The Explorer’s Road; a £1m Discover England Fund Project. It’s a great example of how we can put lesser-known businesses and hidden gems in the spotlight, and that’s exactly what we’re trying to achieve here as well.
“Having access to an enhanced content library of new, exciting and surprising stories will enable us all, collectively, to shout even louder about what makes our region so special.”
Three Motion Media’s Commercial Director Gavin Knights, who like his partner Neil moved to the region from very different parts of the UK, added:
“The North East is the true microcosm of the UK. I grew up and lived in the commuter belt which saw most heading on a slow and uncomfortable journey into London every day.
“We chose this region and we have seen our business thrive with partners locally, across the UK and Europe.
We couldn’t be happier that the fantastic team at NGI have joined us for this exciting journey, as headline sponsors.
“We are moving forward plans as other major sponsors, keen to support the region, come on board, as we take steps forward through 2019 and 2020.”