Building Better Blogger Relations is perfect for anyone who is looking to better understand how a blogger engagement strategy can benefit their business. This two hour breakfast briefing is being delivered by both Rachel Kershaw and our Media & PR Manager, Shelley Armstrong, to lift the lid on how to work with and understand what bloggers really want from a brand partnership.
Shelley, said: “Increasingly blogs and bloggers have become an integral part of the marketing mix. With the rise of social media and the decline of traditional press, bloggers have carved out an important role in communications – often becoming highly trusted individuals with their own brands, dedicated audiences and expert knowledge in their given field. The session aims to help comms professionals better understand how to make the most of working with bloggers in order to reach their customers and target audiences via these highly influential individuals.”
What will the session include?
- Understanding bloggers – what makes them different to press?
- How do blogs fit into your overarching PR strategy?
- Should I pay to play – do you need a budget to build a successful strategy?
- Building relationships and making the approach.
- Content creation – how can you create and facilitate dynamic blog content?
- What do bloggers actually want from brand partnership?
Key event details:
- Date: Tuesday 4 April 2017, 08:00 – 10:00.
- Location: Boardroom – NewcastleGateshead Initiative, 9thFloor Baltic Place East, South Shore Road, Gateshead, NE8 3AE
- Cost: £50: breakfast will be included.
Places are limited, but if you’d like to attend, please email Shelley Armstrong at shelley.armstrong@ngi.org.uk by Friday 24 March 2017. Do also get in touch if you have any queries or indeed requests for topics that we might cover at this or future events.